Hubspot vs Apollo.io: Which CRM is Best?
Hubspot is an comprehensive CRM ideal for businesses of all sizes, whereas Apollo.io is an comprehensive CRM suitable for businesses of all sizes. Hubspot offers free CRM with core features, all-in-one marketing and sales, and strong onboarding and support, while Apollo.io offers Sales intelligence and engagement: contact data, email verification, sequences, meeting scheduling, CRM. Free Starter; paid and custom plans; cancel or change anytime.
Hubspot vs Apollo.io: Detailed Comparison
| CRM Features | Hubspot | Apollo.io |
|---|---|---|
| Multi-Currency & Localization | See vendor website | See vendor website |
| Multi-Language Support | See vendor website | See vendor website |
| Training Resources | See vendor website | See vendor website |
| Support Channels & SLAs | See vendor website | See vendor website |
| Data Retention Policies | See vendor website | See vendor website |
| GDPR / Compliance | See vendor website | See vendor website |
| Uptime SLA | See vendor website | See vendor website |
| Sandbox / Test Environment | See vendor website | See vendor website |
Hubspot vs Apollo.io: Pricing
| Pricing | Hubspot | Apollo.io |
|---|---|---|
| Free Plan Availability | Yes; free for up to 2 users, no credit card required | Yes; free plan with limits (sequences, emails, credits) |
| Free Trial Duration | Free tools available; paid trials vary | Trial credits; then converts to free Starter |
| Starting Price (per user/month) | Starter from $9/seat/month (annual) or $15 monthly | $49 |
| Pricing Model (per user / flat / tiered) | Per seat; Core Seats and View-Only Seats model | Per user; hybrid with usage-based credits |
| Monthly Billing Option | Yes; higher rate than annual | Yes |
| Annual Billing Option | Yes; discount for annual | Yes |
| Annual Discount Availability | Yes; lower per-seat cost when billed annually | Varies by plan |
| Entry-Level Plan Price | Free $0; Starter from $9/seat/month (annual) | $49/month (Basic); $79 (Professional); $119 (Organization) |
| Mid-Tier Plan Price | Professional from ~$45/seat/month; 6 seats included at $1,300 | $79/user/month (Professional) |
| Highest / Enterprise Plan Price | Enterprise; contact sales | $119/user/month (Organization); 3-seat minimum |
| Minimum User Requirement | No seat minimum for Sales Hub and Service Hub | Organization requires 3+ seats |
| Contract Requirement | No long-term contract; month-to-month available | No long-term contract; cancel or change anytime |
| Add-on Costs | Add-ons and extra seats available; varies by hub | Credits for contact search, mobile reveals, exports |
| Feature Gating by Plan | Yes; Free, Starter, Professional, Enterprise | Yes; Free, Basic, Professional, Organization |
| API Access by Plan | Yes; API on paid plans | Yes; API on paid plans; limited on free |
| Storage Limits by Plan | Varies by plan; contacts and credits vary | Varies by plan; credits apply |
| Support Level by Plan | Varies by plan; higher tiers get more support | Varies by plan |
| Onboarding / Setup Fees | Optional professional services | No mandatory setup fee |
| Upgrade / Downgrade Flexibility | Yes; can change plan | Yes; changes take effect immediately |
| Cancellation & Refund Policy | Cancel anytime; no refund for partial months | Cancel anytime; no refund for partial months |
| Price Transparency Level | High; public pricing on website | High; public pricing on website |
Hubspot vs Apollo.io: Which one to choose?
- Choose Hubspot if you are a businesses of all sizes that needs a comprehensive CRM that offers free CRM with core features, all-in-one marketing and sales, and strong onboarding and support.
- Choose Apollo.io if you are a businesses of all sizes that needs a comprehensive CRM that offers Sales intelligence and engagement: contact data, email verification, sequences, meeting scheduling, CRM. Free Starter; paid and custom plans; cancel or change anytime..
Frequently Asked Questions (FAQ)
1. Which is better, Hubspot or Apollo.io?
Hubspot offers free CRM with core features, all-in-one marketing and sales, and strong onboarding and support and is perfect for businesses of all sizes, whereas Apollo.io offers Sales intelligence and engagement: contact data, email verification, sequences, meeting scheduling, CRM. Free Starter; paid and custom plans; cancel or change anytime. and is ideal for businesses of all sizes.
2. Which is cheaper, Hubspot or Apollo.io?
Hubspot's free plan starts from Free for up to 2 users; Starter from $9/seat/month (annual); Professional from $1,300/mo (6 seats); Enterprise contact sales whereas Apollo.io's free plan starts from Free Starter; paid tiers and custom enterprise; see apollo.io/pricing. Both offer competitive pricing, making them suitable for small to mid-sized businesses.
3. How does Hubspot compare to Apollo.io for sales teams?
Hubspot is preferred by sales teams that require ease of use, fast onboarding, and streamlined workflows. Apollo.io is suitable for teams that need advanced customization, reporting, and scalability.
4. What are the pros and cons of Hubspot and Apollo.io?
| CRM Platform | Pros | Cons |
|---|---|---|
| Hubspot |
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| Apollo.io |
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5. Are integrations included or paid separately for Hubspot and Apollo.io?
Hubspot typically includes integrations in its base plan with options to extend.. Apollo.io, on the other hand, limits integrations to specific plans or charges..
6. Do Hubspot and Apollo.io include AI-powered features?
Hubspot offers AI features such as automation, insights, while Apollo.io provides AI tools such as automation, insights.
7. How long does implementation usually take for Hubspot and Apollo.io?
Hubspot is generally quicker to deploy, often taking Varies. Apollo.io typically requires Varies.
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